Product
Do you want the hair dry?
How long do you want the air to blow
What's your height?
The Vortex is not a one-size-fits-all product; for example, there are different options that allow you to individualize your experience. Our technology allows for the choice of how long the air blows, whether or not it dries your hair, and it can be adjusted for height. The Vortex can be set up inside the shower for more privacy or can be installed outside of the shower for convenience.
Promotion
We have created a 2-minute infomercial on the Vortex designed to charm and enchant consumers. As it is marketed as an item for mass purchase, we made sure to include diversity in the people represented as being satisfied with the Vortex. We plan to continue creating commercials of a similar theme, with the future goal of our silly important infomercials one day going viral, drawing more attention to our company.
Price
The price of the Vortex is $999.99, based on the price of similar hand dryers, profit of margin, and the willingness of consumers to spend. This price is reasonable for consumers to buy in mass quantity considering the amount of money they will be saving in the long term.
Place
Our target market is hotels because they have individual bathrooms that each would require a vortex, providing more sales than dormitories or locker rooms, although we do not wish to turn down any willing consumers.