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Expert Interview
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The Vortex is operationally easier than towels; less clutter, more convenience
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Cost savings and convenience are the two biggest purchasing influencers
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Providing a towel service costs thousands of dollars annually
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If the Vortex was a preferred system from the user's standpoint, that would also play a role in the buying decision
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One challenge may be installing the Vortex into a pre-existing shower setups
George VanderZwaag
“Over time you would make up for the upfront costs of the Vortex from saving on laundry, and the operational ease and environmental advantages would make the costs more worth it.”
George VanderZwaag, Executive Director of Athletics at the University of Rochester
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