Target Market
Since the Vortex is a business to business company, our ideal customers are the hospitality industry and facilities with locker rooms in the United States.
Within the hospitality industry, there are segments based on the hotel size, location, and type.
Size: Larger size hotels-- significant amount spent on laundry expenditures.
Location: Within the United States/
temperate zone or polar climates
When we become popular enough to branch outside of the hospitality industry, universities are an ideal target for our product. The users will primarily be students living on campus, both undergraduate and graduate.
Age groups(18-24): Most adaptable to technology changes.
Curious and willing to discover innovative products just like the Vortex.
Type: high brand awareness and technology lead hotels
advanced feature for their customers
"The saying “If it’s not broken, don’t fix it” does not apply to the creators of the Vortex. Rather, we are looking to improve the quality of life wherever we can."
Dawson Klinger